Twill’s brand stretches to many different communities—from pregnancy to psoriasis to overall well-being. We were brought onboard to assist with custom illustrations and marketing graphics, such as social media posts, emails, in-app graphics, and full-scale animations and video promotions. These visuals not only unite Twill’s branding across all platforms, but enhance clarity in articles and keep the information approachable, making sure Twill’s audience can connect with the content in a meaningful way.
Motion Graphics
Custom Illustration & Iconography
Social Content
In-App Graphics
Twill
Promotional Videos
All Communities
Our custom illustrations play a key role in making complex—and sometimes overwhelming—information more accessible and engaging. By visually breaking down the content in Twill’s articles, we help readers better understand important topics. We try our best to represent everyone by incorporating colors from all of Twill's communities and featuring a diverse population in our illustrations, ensuring inclusivity and connection across Twill’s audience.
Custom illustration
Time for a little snack break
Twill Care offers advice, resources, and support to several communities. Most of our graphics apply to everyone, but some are specifically made for the Well-Being, Pregnancy, or Psoriasis communities. Each community has their own color palette while often incorporating the brand’s primary orange and blue.
Twill Care across many communities
Well-Being Community
As mental health awareness has become more prevalent, Twill has had a great opportunity to inform its audience of ways to stay engaged, rejuvenated, and less stressed. We’ve created several graphics and animations to help communicate Twill’s tips and tricks to a community where everyone is in need of help and encouragement.
The mental health movement
Pregnancy Community
Lots of mothers don’t even know where to start when they get pregnant. Our graphics are engaging visuals to support Twill’s educational articles on how to move forward, what to expect, and how to stay relaxed.
A guide to pregnancy
Psoriasis Community
For Twill’s psoriasis community, we create supportive visual resources that resonate with the audience while helping them better understand their condition. Each graphic uses clear visuals, empathetic imagery, and concise messaging to guide individuals on managing their condition.