For RiseWell, we have the opportunity to work on a wide range of projects. We designed a logo and established a distinct visual style for their PRO product line, preparing and supporting them as their business expanded past a major milestone. Our product photography elevates their advertising on all platforms, displaying their product as beautifully as your smile shines after using their products. We also manage and design social media and email campaigns, focusing on consistent messaging and engaging graphics. Across all platforms, we incorporate custom hand-drawn iconography and illustrations to add a personal touch that unifies their brand in a way that aligns with their natural ethos.
Brand Expansion & Strategy
Product Photography
Social Media & Email Campaigns
Motion Graphics
Custom Iconography
Marketing Deliverables
Copywriting
Merch Design
RiseWell
BRANDING
Established new phase of branding with refined color palette, consistent product photography and graphic styling, and custom iconography.
OG product line
As RiseWell expanded and created a PRO product line, we developed a logo and visual system for their audience to easily distinguish between PRO and OG products. A slightly different color palette, straight lines (as opposed to their typical wavy lines), and a bold variant of their primary sans serif typeface establishes the sub-brand. And we can’t forget about the new PRO Toothy.
Created a brand for the new PRO product line
BRANDING
Established new phase of branding with refined color palette, consistent product photography and graphic styling, and custom iconography.
Established and expanded branding
As RiseWell expanded and created a PRO product line, we developed a logo and visual system for their audience to easily distinguish between PRO and OG products. The sub-brand is established by a slightly different color palette, straight lines, and a bold variant of their primary typeface. And we can’t forget about the new PRO Toothy!
Created a brand for the new PRO product line
MARKETING DELIVERABLES
PRODUCT Photography
Marketing Campaigns
OG Line
We’ve helped manage RiseWell’s social media & email campaigns for years, significantly boosting engagement with their audience. To refine RiseWell’s visual identity and catch their audience’s attention, we include beautiful product photography, custom iconography, consistent language, and engaging motion graphics in these campaigns.
In these campaigns, many of the graphics introduced the new product line, so our main goal was to grab attention and turn it into engagement. Using the bold colors of the PRO color palette and custom illustrations, we created graphics that popped and set the PRO products apart from the base line—and its competition.
PRO Product Line
The winter holidays are RiseWell's largest yearly campaign. Each year, we select a few holiday-inspired themes and graphic elements to keep the 6-week-long campaign consistently captivating and recognizable to RiseWell's audience. These campaigns have greatly increase customer engagement and sales.
Winter Holiday Campaigns
RiseWell celebrates several holidays with sales throughout the year, so we're kept busy—always photographing new scenes, developing new visual systems, and animating graphics to sell RiseWell's mission and products. With such a fun brand, there's never a boring campaign for RiseWell!
Other Holiday Campaigns
We expanded RiseWell’s brand by incorporating a friendly, hand-drawn illustration style that aligns with their family-friendly and natural ethos. This custom iconography enhances the brand's personality and provides consistency across all platforms, unifying their brand’s appearance and making it more recognizable for their audience.
Custom iconography
Apparel & bags
