The original packaging did not live up to the brand name and was in need of a rebrand. The outcome resulted in a consistent packaging format that allowed Drink Simple to expand their still and sparkling lines to multiple flavor profiles.
Make Drink Simple simpler
THE SIMPLE PORTFOLIO
As the still water remains the brand’s flagship product, we developed brand guidelines to maintain consistent visuals. The minimal style conveys an organic and natural lifestyle of living within your means and enjoying all of life’s gifts.
Building a simple brand
Brand Strategy & Creative Direction
Packaging Design
Point of Sale
Social Content
Product Renderings
Iconography
Sales & Marketing Deliverables
Drink Simple
Drink Simple came to us for a brand refresh of their still & sparkling products and wanted a modern touch. With such a short list of ingredients, their packaging needed to emphasize how... well, simple they truly are. Our assistance with packaging continued on to almost every faction of their marketing funnel, allowing consistency throughout the customer’s journey to their next favorite hydrating drink.